The Foundation of Promises

But…you promised…

My face contorted and my eyes welled up with tears. My father had reneged on something, and I was now in full-on despair mode.

My father wasn’t having it.

I did no such thing, he retorted. I said I’d try to make it happen – and I did try. It just didn’t work out.

I don’t make a lot of promises. Promises are rare because you can’t break them. So, you’d better be sure when you make one.

This explanation did little to assuage me. If anything, it made the matter worse.

For my father’s mantra undercut the daily promise bartering I engaged in at elementary school.

Each day – in the hallways or at recess – I would make lip-service commitments to my classmates. My peers would reply in kind would make some back. Then we’d break those pledges faster than our favorite crayons.

Our promises were nothing more than a figure of speech. But now, my father was stating that we had it all wrong.

I felt betrayed. I felt confused. But eventually, I saw the light.


My life is filled with habits.

Routines and rituals – instituted over time – have come to govern my daily behavior. They’ve offered a template for what others can expect of me, and what I demand of myself.

I’ve picked up most of these habits in adolescence and adulthood. But a scant few stretch back to my youth.

Including my stance on promises.

You see, that little speech my father gave all those years ago resonated with me. Even at that early age, I could see the value in honoring a commitment.

Promise became a rarely used word in my vocabulary after that. Even as my peers played fast and loose with the term, I kept my power dry.

Over time, this steadfast approach earned me plaudits. Others would speak to my integrity, grit, and heart. They would place their trust in me proactively, with no strings attached.

I was honored. And more than a bit terrified.

For I’d come to understand the pressure that lay behind a commitment. I realized that I needed to deliver the goods. And I felt the heat of that demand.

I started to wonder if any promise was worth the risk. I was tempted to waver from even the most basic of commitments, to buffer me from the humiliation of seeing them fall short.

But I recognized that danger lurked behind that door too. After all, trust is borne from commitment. I needed to stand for something to retain the reputation I’d built.

So, with hesitation, I plowed ahead. All the while wondering where the road might lead.


For more than a decade, I’ve worked for companies that support the insurance industry. And over that time, I’ve come to understand that corner of the business world quite well.

Insurance, in its purest form, is the textbook definition of a promise. Consumers pay premiums to their insurer when times are good, all so that insurers can make them whole when times are bad.

I’ve seen this work in practice. When a wayward driver plowed their truck into the rear door of my SUV some years back, my insurance policy covered the cost of both the repairs and a rental vehicle. The promise outlined in my coverage summary was realized, smoothing over a challenging moment.

Yet, that promise still had its white-knuckle moment. I reported my claim with no guarantee that it be approved. That promise hung by a thread as I waited for the verdict from my insurer. And I waited for a while.

It turns out the promise business ain’t what it used to be. With all the emergent threats in our world – a pandemic, an inflationary surge, the rise of AI-based cyberwarfare, and more – it’s hard for players in the insurance industry to make people whole while remaining solvent.

And that’s led to some changes.

Some providers have charged consumers more for the privilege of their promise. Others have started peeling back their commitments.

It’s an ominous sign. And yet, one that somehow seems overdue.

For outcomes have always been uncertain. Even the most seemingly secure promises always had a chance of falling through.

We’ve just tended to plow over that fact with bluster and ingenuity in the past. We’ve captivated the masses with the fantasy of the sure thing. And we’ve relied on a mixture of grit and faith to make it real.

But now, the veil is lifted. In a world turned upside down, some promises have proven to be empty vessels.

And we’re left to pick up the pieces.


A little over a decade ago, I made one of the biggest promises of my life.

I had just launched Ember Trace. And I’d committed to adding a fresh article here each week.

For 523 consecutive weeks, I did just that. Through life changes and world changes, I kept on writing and kept on posting.

I lauded this fulfilled commitment as a testament to my perseverance. But was it really?

In truth, the decade-long writing streak was as much a function of luck than anything else.

I could have been maimed and rendered unable to tap my keyboard at some point during that decade. My computer could have broken down, or my Internet could have gone out. I could have taken a blow to the head and struggled to write.

None of those outcomes would have been my fault, per se. But they would have led to empty promises and broken commitments.

Guarantees are that fragile. We might think we determine the state of play, thanks to our character and determination. But control over the outcome is never quite in our grasp.

We must accept that solemn fact, while somehow willingly ignoring its existence.

For that contradiction is what sets the foundation for our character and our accomplishments. It’s what determines how far we’ll go — and who will join us on that journey.

So yes, my promises might be limited these days – and their fulfillment might be partially out of my hands. But I’m still willing to commit to them, and to do all that’s in my power to see them through.

Will you?

The Convenience of Privacy

As I walked into the restroom at Dallas-Fort Worth International Airport, I did a double take.

Gone were the sticky floors and uncomfortable noises. In their place was something more humane.

Each toilet sat inside its own private room, with a floor to ceiling door displaying a red or green light. Red meant occupied while green meant available.

Similarly, the urinals were arrayed in cubicles. Each one sat fully out of view from the next one.

This was all a welcome surprise to me. I went from dreading this restroom trip to relishing it.

A few hours later, I stepped off a plane and into the Chicago O’Hare Airport terminal.

Once again, the spirit moved me. And once again, I found myself in the nearest restroom.

This experience was far less pleasant.

There were no private rooms for the toilets. Just ubiquitous metal stall dividers, with latched doors that were barely hanging on. And the urinals sat in a row, without any partitions between them whatsoever.

I solemnly did my business, washed my hands, and trudged over to baggage claim. But as I waited for my luggage, my mind was racing.

How costly would it be for Chicago O’Hare Airport to upgrade its restrooms? Or at least put some partitions between the urinals? Don’t they understand the virtue of privacy?

Alas, I fear they do not.


It’s often been said that death and taxes are the only certainties in life. But there are really two more.

To survive, we must take in nourishment daily. And we must also rid ourselves of the waste from that process.

Eating and drinking do not require an audience, per se. But over time, a communal audience for those activities has become close to obligatory.

But the other activities? They’re meant to be solitary. They’re too messy and unsanitary to be considered otherwise.

Some of this solitude is self-provided. Most homes contain bathrooms, allowing us to relieve ourselves in peace.

Yet, much of our day is spent outside of our homes. Namely, in communal settings where nature’s call might still arrive. Because of that, many public spaces include restroom facilities.

This might seem obvious to the point of being an afterthought. But consider the implications.

It costs money to maintain public restrooms. Toilet paper isn’t free. Neither are janitorial salaries or maintenance bills.

But it’s also nearly impossible to charge money for restroom use. People would revolt at such a notion.

So, businesses and government entities are left to take a financial loss on restroom provisions – hoping, at best, to make up the shortfall somewhere else.

This explains the haphazard look of some facilities, such as the Chicago O’Hare Airport restrooms.

But it doesn’t explain everything.


Some time ago, I was driving down a Texas highway when I noticed a series of billboards.

They appeared every 10 miles or so, each featuring a smiling beaver with a mileage countdown. They also included clever puns about restroom usage.

The billboards were for Buc-ee’s, the now famous travel center chain. But back then, Buc-ee’s wasn’t national phenomenon. If anything, it was gaining regional notoriety for its restrooms.

You see, Cintas had given Buc-ee’s an award for maintaining America’s Best Restroom. And the company was celebrating this accolade by begging travelers to try their restrooms out.

I eventually found myself in a Buc-ee’s restroom. And it did not disappoint.

Toilets were in their own private rooms. Urinals were in secluded cubicles. There were ample supplies of hand sanitizer and soap. And janitors were steps away, ready to spring into action if needed.

It immediately dawned on me that this arrangement was not financially sustainable – especially when you add in the cost of all those billboards advertising the restrooms. But as I walked out of Buc-ee’s moments later with $50 worth of merchandise and Beaver Nuggets, I realized where the funding really came from.

Still, I had no complaints. I’d spent a lifetime relieving myself behind roadside shrubs or in grungy gas station restrooms. Buc-ee’s seemed much better.

I imagine that this was the spirit behind the restroom revamps at Dallas-Fort Worth International Airport. By ponying up for facilities improvements, airport management could make travelers more comfortable — and more apt to spend money before boarding their flights.

The leaders of Chicago O’Hare Airport clearly felt differently. Hope was not a business plan for them. And they maintained their facilities accordingly.

Privacy, it seems, has a double standard.

But should it?


How much does a urinal partition cost?

My mind was still pondering this question as my bag appeared on the luggage belt in Chicago O’Hare Airport.

A quick Internet search provided the answer. Roughly $300 per partition.

That means, in a typical restroom with 5 to 7 urinals, partitions would cost $1,200 to $1,800 to install. A decent amount, no doubt. But hardly an exorbitant one.

And yet, the amount of establishments refuse to claim that cost is staggering.

I’ve started adding these overly public restrooms to a Demerit List. A list that now includes the restrooms at Chicago O’Hare Airport.

And once a restroom makes the list, I’ve tried to avoid returning it ever again.

You see, I find the situation unconscionable. Why would entities avoid paying a grand or two for some urinal partitions, when they’re likely paying twice as much to arrange the toilets in stalls?

But more than that, I view this no-partition arrangement as a broken promise.

For if I were to relieve myself out in the open, I would be — rightfully — assessed a ticket for public lewdness. But somehow, in a communal space, I’m expected to have momentary amnesia for that warning?

No.

I’m owed convenience. I’m owed discretion.

And so is everyone else who sets foot inside a public restroom.

It’s time that we set some standards for privacy. And it’s time that we invest properly in those standards.

Put up those partitions. Install those doors. Do all we can to protect the sanctity of solitude.

This is more than an obligation. This is a right.

Let’s ensure that it’s properly honored.