Go the extra mile.
It’s one of the more common phrases out there.
Its implied meaning is well known: Give extra effort. But I think there’s a story that lies within the phrase itself.
Go the extra mile demonstrates our love of measurement. Our passion for quantifying everything we do.
It’s why we don’t just track business revenue anymore. We count calories. We count steps. We count friends. And we even count intangibles.
Count Von Count would be so proud.
But while it would be easy to write off our newfound numerical obsession as the latest fad — or a cultural shift — I see it differently.
I think we measure vociferously simply so that we have something to celebrate. That we go the extra mile simply to hit a milestone.
If not for milestones, we wouldn’t have cheat day for our diets. We wouldn’t have squad goals. We wouldn’t be able to brag about just how hard we’ve worked to make it to the weekend.
If not for milestones we wouldn’t stay up late and wear silly hats on a cold night in December. We wouldn’t have cake, gifts and well-wishes one day a year. And we wouldn’t party like it’s 1999 whenever we reach a round number.
Would we really be worse off without all this? Probably not.
You see, living just to smell the roses isn’t really living at all. Life is not about the dots we mark in our planner — it’s about the lines that connect them. It’s more about the journey than the destination.
This is a prime reason why I didn’t put a special article out there when Words of the West hit triple digits. While plenty of others might make a big deal out of publishing their 100th article, I saw no point in it.
For while I am proud of what I’ve built, there’s much more to be gained by looking forward.
So, there were no top 100 lists for Article 100. No “Best Of” features. No streamers or balloons.
There were simply four words: How Can I Help?
It seemed fitting.
You see, helping was why I started this website in the first place. I wanted to provide guidance through my advice, my testimony, my words.
And I’ve shared a lot. I’ve bared my soul about how the horrors of 9/11 have shaped my life. I’ve talked about switching careers with no safety net. I’ve railed against Millennials, spoken out against selfishness and expressed my desire for a more caring and conscientious society.
I’ve done all of this with only thing in mind — my readers.
My hope is that my reflections on the experiences I’ve had, the failures I’ve endured and the lessons I’ve learned could help others live more fulfilling lives. My hope is that my perspective on the more nuanced details of our society could spur thought and productive discussion.
Most of all, my hope is that what I’ve shared has helped others out, and will continue to do so.
That task is never ending. So instead of pausing to celebrate reaching an arbitrary number of articles, I continue on my quest. There is far more work to be done.
I might stand alone in this regard. But it doesn’t need to be this way.
It’s time to shift our focus when it comes to milestones. Instead of using them to see how far we’ve come, let’s consider them a guide for where we have yet to go.
If we can do this, we will measure what truly matters and ensure we make the biggest possible impact.
Forget about the road we’ve taken here. The next mile is what’s most crucial.