Convective

What goes up must come down.

These words caught me off guard.

Sure, I’d heard them before. They were a favorite saying of my father on family road trips.

But I wasn’t in the car this time. I was in my college meteorology class. And my professor was the one conveying these words.

The professor was introducing the concept of convective weather. An abstraction that he sought to make reality in our minds.

About 10 miles to the west of the classroom, the professor explained, moisture would rise from the swamps of the Florida Everglades. Those vapors would cool as they rose, turning into thick clouds as they collided with the stratosphere.

Those clouds would drift out toward the coast until they got too heavy. Then they’d dump down rain — usually right onto the university campus during the mid-afternoon.

What went up had indeed come down. And this scientific illustration left an indelible impression.

I thought about all the times I showed up to class drenched to the bone. I thought of all those times when black clouds suddenly sent me scurrying from the beach.

Convection might have been a force of nature. But I was not a fan of it.


Career pathing.

It’s a concept that’s gained steam in the corporate world of late.

Gone are the days of keeping workers in stable, specialized roles for decades. These days, companies focus on elevating employees through the ranks.

At first glance, there would seem to be much to like about this. Employees can attain loftier titles, more responsibilities, and bigger paychecks. Companies can retain highly motivated workers, who might prove more efficient in managerial roles than outside hires.

But make no mistake. Career pathing is no panacea.

There is only so much room at the top, and providing an escalator to that rarefied air does nothing to relieve the pressure.

There are only two ways to make space — add layers to the organizational chart or cut ties with existing managers. One method exacerbates the core issue at hand. The other punctuates it.

We might enjoy the promise of time in the sun, boosted by career pathing and a culture of upward mobility. But the fall will eventually come for us, just as it did those we displaced during our rise. And when that drop arrives, it will be precipitous.

These are the laws of a convective system. What goes up must come down.


My roots are American.

This is the answer I always give when people ask me about my background.

Others may rally around strains of lineage. Irish, Italian, Mexican, and so on. But not me.

I was born here, and I was raised here. So were my parents and three of my grandparents. Shouldn’t that be enough?

Maybe not.

None of us are really from America. Our ancestors all emigrated from somewhere. And whether they crossed the Bering Strait 10,000 years ago, crossed the Atlantic Ocean by boat 100 years ago, or crossed the Rio Grande a decade back — well, those ancestors were likely not all that well off when they arrived.

My lineage reflects this well. Most of it spreads across the hilly terrain of Eastern Europe. Yet, it converges here in America. Not by luxury, but by necessity.

Consider the ancestral string that carries my surname.

My ancestors from that strand came to America four generations ago. I don’t know much about what brought them here. But I do know that in the 1910s, my great grandfather was growing up in a single parent household. His mother would sell goods along the beach, skirting permitting laws to make ends meet.

My great grandfather eventually found a more stable income by operating his own corner grocery store. My grandfather improved his stature even further, becoming a family doctor.

These days, my father is a teacher at a prestigious private school. And my uncle is a renowned surgeon who heads a department at a major American hospital.

My family has certainly followed the convective pattern, rising in prominence with each generation. This feat is laudable, if not entirely noteworthy.

Indeed, plenty of families have risen through the ranks the way mine did. The convective route to acclaim is so commonplace that it’s become a staple of American culture.

That is one reason why I’m unapologetic about claiming my roots as American.

But this gravy train must end sometime. At some point, a generation of my family will hit the stratosphere. Upward mobility will be quashed. And things will start going in the other direction.

What goes up must come down. But when?

Will this reckoning happen to my generation? The next one? The one after that?

I have no idea.

What I do know is I’ve got a clean slate. My parents allowed me to pursue a career of my choosing, free of prejudice. And I’ve been successful in that pursuit.

Still, my exploits have brought me precious little inner peace.

I often ask myself if I should be going after more in my profession. I often ask myself if I’m in the right profession.

I wonder if I’m adequately contributing to the convective process that’s brought my family to the fore. I wonder if I’m doing enough to sustain the rise and stave off the downfall.

But I could be chasing after the wrong questions.


What’s next?

I asked myself this openly, as I prepared to vacate a volunteer leadership role.

I had been president of my alma mater’s local alumni chapter for four years. And I had served as vice president for two years before that.

Now, my time at the helm had come to an end. And I was readying myself for the next challenge.

I thought through my options for my next step. Other volunteer organizations to devote my time to. Other rungs of involvement within alumni leadership. Other activities to get acquainted with.

These were the ways I could keep rising, keep contributing, keep demonstrating prominence. The convective system of influence demanded I choose one.

But I didn’t want to.

I was tired. Tired of sacrificing my time and energy at volunteer leadership pursuits. Tired of leaning deeper into that sacrifice with each passing year.

I didn’t want to keep rocketing up to the Teflon ceiling of the stratosphere. I was just fine floating along in the mid-levels. Not getting stepped on, but not getting knocked down either.

I wanted to break the cycle. So, I did.

I replaced my volunteer leadership role with…nothing. And in the process, I found a semblance of inner peace.

My decision in this area is far from noteworthy. But it is illustrative.

It shows that the convective system — the escalator to the top — is not the prerequisite to success.

Those who want to keep defying gravity have full license to do so. Our societal systems make that abundantly clear.

But not everyone wants that.

Indeed, a great many likely prefer a less turbulent journey. They yearn to get to a comfortable cruising altitude and level off the plane. But they don’t recognize that such a path is possible.

Let’s change that.

It’s high time we evangelize that gentler path. That we normalize an alternative to the never-ending climb. That we blaze a trail to a more sustainable future.

What goes up doesn’t have to come down. Let’s make it so.

Finishing the Job

On July 20, 1969, a nation watched with awe as three astronauts planted an American flag on the surface of the moon.

A month later, residents of the North Side of Chicago probably still felt like they were on the moon.

The temperate Midwest summer was still in full swing. The ivy on the brick outfield walls of Wrigley Field was lush and green. And the team playing in that venerable ballpark was having its best season in decades.

The Chicago Cubs had already won 75 games by mid-August, and the team held a 9-game lead in the division standings. The Cubs hadn’t played in the postseason in 24 years, and the team hadn’t won a World Series championship in 61 seasons. But it sure looked like the days of ineptitude were over.

They weren’t.

As August turned to September, the Chicago Cubs hit the skids. The team was suddenly losing games at an alarming rate, while the second-place New York Mets were stringing together wins.

When the two squads faced off in New York, a stray black cat ominously ran in front of the Chicago dugout. The Cubs would lose both games to the Mets and cede the top spot in the division soon after that.

The Mets would go on to win the division by 8 games, before rolling through the postseason and claiming a World Series championship. The Cubs would become a punchline.

1969 was well before my time. Still, I remain captivated by that season. My mother — a lifelong Mets fan — has said that year is what sparked her love of baseball. And the black cat incident remains an iconic moment in the sport decades later.

Still, I wonder if the 1969 Chicago Cubs deserved better than ridicule. Even with the late-season swoon, Chicago finished with a 92-70 record — by far the franchise’s best in what would ultimately become a 38-year postseason drought.

In subsequent years, 11 teams have gone on to claim World Series championships with fewer regular season wins than the 1969 Cubs. 6 more with identical records to that team have claimed titles.

But ultimately, that matters little. The Cubs failed to finish the job. And that’s how they’ll continue to be remembered.


Mama didn’t raise no quitter.

I’ve told myself this line time and again when I’ve found myself at a crossroads.

It’s not factually accurate. My mother might not have quit rooting for the New York Mets, but she’s stepped away from several ventures in her life. She also encouraged my father to leave a dead-end career for a better opportunity. And she was fully supportive of me during my youth when I stopped playing the violin or walked away from the cross-country team.

Still, the adage has resonated with me in adulthood. I’ve seen how our society treats those who don’t see a job through. And I don’t want to become one of those cautionary footnotes.

So, I’ve rarely quit at anything. And when I have, it’s come with a giant asterisk.

When I considered leaving the news media, I waited until my employment contract expired to do so. Since I was switching careers, I wasn’t beholden to that contract end date. But it provided the cleanest way to make a break.

When I gave up alcohol some years back, I didn’t consider sobriety to be quitting. Instead, I’ve treated abstinence as its own mission — one I must not ever stray from.

And even when I’ve dropped out of marathons due to injuries, it was on doctor’s orders. It took outside intervention to keep me from running through the pain.

Yes, I’ve remained steadfast in my commitment to finish the job. To be the 1969 New York Mets, and not the 1969 Chicago Cubs.

Yet, I’ve failed to consider the cost of this edict I’ve foisted upon myself.

You see, I’ve generally attributed finishing the job to consistency. If I show up day after day and give my all, I will achieve what I set out to achieve.

This is not a novel concept. It’s practically gospel in the worlds of sport and project management.

But this idea is fatally flawed.

Indeed, not much is consistent in the world around us. And the longer the timeline of an initiative, the more likely it is that we’ll face a curveball on our quest. A curveball that can’t simply be swatted away with the tenet of consistency.

This leaves us with a choice. Do we stay true to our approach, despite diminishing returns? Or do we become who we need to be to get the job done?

The answer is not as straightforward as it seems.


The Godfather is an American classic.

Both Mario Puzo’s novel and Francis Ford Coppola’s film adaptation represent storytelling at its finest.

Many consider The Godfather to be a Mafia tale. But I see something else.

In my view, The Godfather is an allegory for the challenges of finishing the job.

Consider the story structure.

Don Vito Corleone prepares his youngest son Michael for a future in the U.S. Congress, as his Mafia outfit seeks to go legitimate. But Michael leaves college to join the military in World War II. And upon his return, he draws a line between the Corleone family and himself.

The family is tough-minded, principled, and often violent. By contrast, Michael shows himself to be sophisticated, calculated, and thoughtful.

But a series of events eventually weaken the Corleone family. And Michael doubles down on Vito’s original vision of making the outfit legitimate.

This requires Michael to become ruthless and domineering while finishing the job. The metamorphosis of his character carries a heavy toll.

Time and again, Michael’s temper comes to the fore. Paranoia over potential mutinies leads Michael to cut himself off from lower-level associates. And his demeanor causes his marriage to crumble.

Yes, Michael Corleone chose both paths of the Finishing the Job Conundrum in succession. First, he walked away from the Corleone outfit so he could serve his country. Then he re-entered the fold and committed himself to finishing the job he’d previously abandoned.

That second path brought Michael Corleone the trappings of success. But he was undoubtedly happier following the first one.

I’ve been thinking about this more often, as I consider finishing the job on complex initiatives. Is following the principle worth the personal price? Perhaps not.

Mama didn’t raise no quitter. But maybe I should take a step back anyway.


When I was in high school, my family took a trip to Spain.

One of our many stops was the Sagrada Familia Basilica in Barcelona.

My parents and sister were awestruck by the ornate structure with its architectural flair. But I was preoccupied with something else.

Namely, the cranes and scaffolding hovering over the site.

The Sagrada Familia, you see, was still under construction. The groundbreaking had taken place more than a century prior, and the completion was nowhere in sight.

I wondered out loud why we were giving a construction site the time of day. My father bristled, explaining that I was looking at the site all wrong.

Sure, the Sagrada Familia was still a work in progress. But the work that had been done — all the finished accents illuminated by the Catalan sunshine — was still worth noting. It earned architect Antoni Gaudi acclaim in his lifetime. And it continued to add to his legend in the many decades since his passing.

Someday, my father explained, the Basilica would be completed. The world would marvel then at the realization of Gaudi’s vision.

But even now, there was much to celebrate. What had been done was far from nothing.

There was a profound lesson in my father’s words. One I could do a better job of heeding. One we all can.

Perhaps we shouldn’t put as much stock into finishing the job. In bringing the initiatives we’re involved in across the finish line at all costs.

For those costs could accelerate throughout the journey. And much like Michael Corleone, we could lose ourselves in a quest for what is ultimately an abstract principle.

Perhaps it’s better to take a step back sometimes and pass the torch.

We might not get feted for our early-stage accomplishments, as Gaudi has been. But we’ll still know the value of our contribution. And we won’t compromise our sense of self.

That means something. But only if we let it.

So, let’s draw a line in the sand. Let’s demonstrate that something matters more than finishing the job.

That something is us.

Courageous Discipline

It was a living Mount Rushmore.

On my TV screen, Alex Rodriguez, David Ortiz, Derek Jeter, and Mookie Betts sat behind a desk, engaging in a panel discussion.

It was almost surreal. Two Baseball Hall of Fame members, a future Hall of Famer, and a would-be Hall of Famer talking about the game I love so much. This was a rare treat.

At one point in the discussion, Jeter turned to Betts.

Mookie, you’ve achieved everything in this game. You’ve won a batting title and a Most Valuable Player award. You’ve been an All-Star and a two-time world champion. What are you chasing now?

I stared intently as Betts pondered the question.

Discipline, he replied. I’m trying to stay disciplined as I keep after it. Motivation will come and go. But if I can maintain my discipline, I feel I can continue to achieve at a high level for quite some time.

I was floored.

Here was a man with immense talent and accolades. Someone who would have no qualms about setting a lofty goal on national TV, and then going out and achieving it.

But instead, he stayed within himself. He remained focused of the path, rather than the destination.

Perhaps there’s something to maintaining discipline, I thought. Perhaps it’s the key to achievement.

Not exactly. But it can certainly get the journey off to the right start.


When I was a freshman in high school, I was a two-sport athlete. I ran cross country in the fall and then played baseball in the spring.

The crossover between those sports was minimal at best. If I smacked an extra-base hit, I’d fly around the bases. But it wasn’t quite the same as bounding on gavel trails through hilly terrain for a few miles.

Even so, my approach to both sports was nearly identical. I would have healthy fare – such as a sandwich and a Gatorade – for lunch. Then, I would spend a good 10 minutes stretching my muscles before a practice or a competition.

None of this had come naturally to me. As a bratty adolescent, I yearned to get right out there and compete. All these preparation routines seemed like a waste of energy.

Yet, my coaches instilled the value of discipline in me. Not just in the batter’s box or at the starting line. But well before those points, as well.

And I bought in. Completely.

Much about my life has changed in the decades since high school. But my commitment to discipline has remained.

I still stretch before I work out. And I still try to eat relatively healthy. But I’ve expanded the scope of my rigor.

I remain fiscally responsible. I keep my calendar meticulously organized. And, I’ve committed to adding a new article here on Ember Trace each week for nearly eight years.

It’s not easy to maintain this approach. Much like Mookie Betts, I’ve seen my motivation wane at times. And when it has, the temptation to loosen my grip on the reins has been powerful.

Still, I remain steadfast in my commitment.

Yes, discipline has been resonant for me for much of my life. And it could resonate with all of us.


Discipline is not inherited. It’s learned.

Those high school coaches that instilled discipline in me once had their own introduction to the principle. And there was a time when their mentors learned the ropes as well.

Yes, discipline is a construct. It’s something humanity has innovated, evangelized, and abided by through the generations.

This point is more than a footnote. It’s a reminder that the concept of restraint is itself constrained.

Adherence to discipline, by itself, doesn’t take us to the promised land. But it does raise the floor. It sets solid confines for us to explore our potential while minimizing the risk of bad outcomes along the way.

Taking that next step is on us. Unlocking new possibilities requires guts. We must be courageous while staying within the bounds of discipline.

This truth has held for generations. And I have no doubt that it will continue to do so.


Recently, I had a discussion with a co-worker in a different department of my company.

The colleague was interested in the impact of Artificial Intelligence – or AI – in marketing. And as a marketer, I had some thoughts.

I had heard the gloomy narrative from outsiders about AI replacing my discipline wholesale. I’d seen the sunny disposition of those within my team, all too happy to let the machines take over the most monotonous of responsibilities.

Further afield, I’d caught wind of some amazing things AI had already done. I’d also read about the technology helping students cheat academically, or prodding journalists to end their marriages.

These fragments of information were disparate enough to be disorienting. It was hard for me to connect the dots, and to determine the scope of this sea change.

But instead of panicking about the implications of an unwritten future, I zoomed out.

For all its might, AI is still a human innovation. It’s a quantum leap forward for technology that we’ve created. And while it might already act independently of our explicit commands, we can still set the terms of play.

Indeed, we still have the chance to instill some discipline.

This is precisely what I told my colleague. Sure, AI could be a boon for marketing, for business, for life. But those advantages would fade away quickly if we gave it the reckless abandon of a toddler hopped up on candy.

We need to hold onto some discipline. To use our judgment to set strategic frameworks for AI to work under.

But we also need to have the courage to let AI operate boldly within those frameworks. We must swallow our pride and accept the paths blazed by the machines, even if they break with precedents we’ve set.

This careful balance of courageous discipline will allow us to get the most out of the next chapter. It will provide us the tools to embrace AI as a friend, rather than a foe. And even when the discussion moves beyond AI, this framework will help us thrive personally.

When rigor meets heart, it’s a powerful thing.

Let’s harness that power.

The Myth of the American Dream

Everyone talks about the American Dream. Of envisioning it. Of striving for it. Of living it.

The American Dream is the gold standard upon which our lives are calibrated. But I’m not on board with this mythology.

Dreams, you see, are illusions. Half-formed fantasies that remain out of grasp. Idealistic tropes that never had the structure and substance to be tangible in the first place.

So, no. I’m not living the American Dream. My journey is that of the American Reality.

I’ve had far more struggles than triumphs, but I have experienced both extremes. I’ve worked harder to maintain what I’ve got than I had to attain it in the first place – par for the course in a world where someone always has a hand in your pocket. I’ve exhausted myself — physically, mentally, and emotionally — more times than I can count, without ever getting that expended energy back. I’ve shed blood, sweat, and tears in my endeavors. And ultimately, I’ve had precious little to show for any of it.

I’ve fought uphill time and again. And I will persist in this venture until my heart stops beating.

These are the realities of my American life. Unsatisfying, unpleasant, but oh so true.

Through it all, I’ve been told that I should be grateful. That my problems are first-world problems. That there are others abroad struggling for food, shelter, or safety whose strife is more noteworthy.

I recognize the motivation behind this perspective, but I also believe that these two worlds are not compatible. The challenge I face – that so many of us face – as Americans are less existential than those found abroad. But they still carry a toll. And they deserve more credence than we dare to provide.

Freedom is a real concept. There’s no doubt about that. But it’s not absolute.

Freedom comes with strings attached. Strings that are more like weighted belts. Wishing away those strings – or worse, hiding our ongoing tussle with them from others – does more than set an unreasonable bar of false hope to reach for. It degrades the validity of what life in America is for so many of us.

So, let’s stop waxing poetic about the American Dream. Let’s stop grasping for a golden illusion at the expense of the reality in our midst.

We deserve better than to degrade our lived experience. We deserve the truth.

What’s in a Name?

Personalized party favors.

They were all the rage when I was a kid.

Go to a birthday party and you’d get some inexpensive cup or trinket with your name painted on it.

Or something like it.

You see, my name is Dylan. But according to dozens of party favors, it was Dillon.

An honest mistake? Perhaps. But try telling 4-year-old Dylan that.

It was bad enough to hear people mispronouncing my name. (It’s not Die-lahn, people. It’s Dill-in.)

But to misspell it too? That was one indignity too far.

All those party favors that read Dillon? I threw them in the trash.


Naming can be a thorny subject.

What might seem like a parent’s expression of affection can quickly turn into a burden.

Odd names might lead to teasing on the playground, or flustered looks from teachers. They might even make you a punchline if you end up on the news for, say, leaking intelligence reports.

This burden weighed heavily on me throughout my childhood. There weren’t many other kids named Dylan back then. And a big part of me wished I wasn’t either.

I remember thumbing through those souvenir racks at gift shops, looking for a mini license plate with my name on it. I would always come up empty.

It was exhausting and demoralizing. I felt like I was fighting my way uphill just to be seen — in a way that a Dustin or Justin or Kevin didn’t have to.

Those days are behind me now. I’ve come to embrace my name, and it’s become immensely popular. Not only can I find that personalized mini license plate at the gift shop, but I can hear my full name on ESPN’s SportsCenter.

(Of course, I’m hearing it because the other Dillon Brooks — the lanky, smug Canadian — is punching the world’s best basketball player in the groin during a game. But that’s beside the point. That Dillon Brooks spells his name wrong anyways.)

Yes, it’s much easier to be Dylan as an adult than it was as a kid. But when someone mistakenly calls me Dustin or Justin or Kevin, I still hesitate for a moment before correcting them.

Names carry weight. And old habits die hard.


For 400 consecutive weeks, I shared a fresh article on a website called Words of the West.

Writing something new each week was — and still is — a passion of mine. But the name of the publication I shared it to? That was anything but.

Truth be told, Words of the West was not my first choice of a name for this venture. I’d thought of the name I really wanted some weeks before. But I’d forgotten to write it down, and it slipped out of my memory banks like a bandit in the night.

So, I found myself brainstorming name ideas, and Words of the West was what stuck.

At first, it was no big deal. But as the articles accumulated, the name felt like an albatross.

I wasn’t sharing Cowboy Poetry or recounting trips up a rugged mountain. I was sharing my thoughts. Thoughts that transcended geographical boundaries. Thoughts meant to apply to all.

Plus, Words of the West was too lengthy of a title. It was clunky, hard to remember, and grammatically complex. I knew better than to roll with a name like that.

I had failed as a publisher, as a marketer, as a wordsmith. I needed to do better.

Now, I have.


This is the first article under this publication’s new name — Ember Trace.

It’s not quite the start of a new era. It’s the evolution of a longstanding one.

The name and the website domain are all that have changed. They’ve evolved to reflect the ethos of this venture I began years ago.

So, why Ember Trace? What spurred that title?

Well, it’s shorter. Snappier. Catchier.

But it also has its own origin tale.

You see, the writings shared on these pages tell a story. And storytelling itself is an art.

Long before there were books and silver screens, our distant ancestors would gather to share in words of wisdom.

These gatherings would often take place around the glow of a fire. And even after the fire burned out, memories of what was shared would linger.

Those tales were what remained from the fireside gathering. The traces of its dying embers that could carry over to the next get-together, and the one after that.

This is the spirit with which I write. This is the impact I hope to have here.

I hope that the words I share light a spark. I hope they move, inspire, or lead to introspection. And once the embers have died out, I hope the trace of the experience lives on.

That is what storytelling is about. That is what I am about. And that is what Ember Trace is about.


Back in 1975, a fledgling company debuted with a unique name.

Microsoft was simply announcing what it provided — namely micro-computer software. But the single-word abbreviation stood apart from such corporate titans as General Electric and U.S. Steel.

Around this time, another new venture in the Pacific Northwest adopted a short name. Blue Ribbon Sports became Nike, featuring a swoosh logo on its signature shoes.

These companies would grow into behemoths, rising from obscurity to prosperity. And as they did, they changed the game.

If you look at the Top 50 list of the 2020 Forbes Most Valuable Brand list, you’ll find a total of six companies with multi-word names. Only five more feature punctuation, such as hyphens or apostrophes. And only about half have more than two syllables.

Corporate naming has gone from a legal requirement to a brand asset. Companies have shed the technicalese for monikers that consumers can embrace. Heck, even General Electric has rebranded as GE.

At the same time, human names have gotten more unique. That playground teasing mentioned earlier has gone by the wayside as common names become less prevalent.

Which shift is the right one? The one toward uniqueness or the one toward conciseness?

It’s hard to come up with an objective answer. Maybe because we’re asking the wrong question.

Perhaps we should be considering what the purpose of a name is. What it does. What it symbolizes.

Yes, a name is but an appetizer. A vessel to connect us with the uninitiated.

It needs to draw attention. But it needn’t be the event.

Striking that balance is challenging. But it’s a challenge worth pursuing.

I hope to strike that balance with the Ember Trace moniker. Thanks for coming along for the ride.

Discouragement vs. Doubt

Don’t take it too fast.

This was the advice I got from some friends as I headed to the starting line of a fun run.

These words were sensible.

I had just returned to running from an injury. And there were no medals to be won in this event.

Plus, it was my second run of the day. And I’d felt some soreness in my ankle and knee in my first go-around that morning.

So, I heeded the advice — for a bit.

I jogged nice and easy for the first mile. But then I felt the itch to let it fly. And I scratched that itch.

I breezed my way through the second mile, and the third. I ultimately crossed the finish line with a head of steam.

I felt great — for a moment. Then I didn’t.

My knee and ankle were suddenly angry again. Walking became difficult. And the pain persisted for days.

I would soon be shut down from running once again. And I would eventually require surgery, keeping me from my passion for much longer.

I had mistaken discouragement for doubt. And I’d end up paying the price.


Let’s prove them all wrong.

It’s the rallying cry found in just about every underdog sports movie.

Sure, it’s cliché. But these words draw on a fundamental truth.

Doubt, you see, can be a powerful motivator. When others don’t show belief in us, it can put a chip on our shoulder. It can motivate us to take our performance to another level.

We’re hard-wired to say no to doubt. We’re inclined to reject the doubter’s narrative — unless that doubter is us.

But discouragement — that’s something wholly different.

Discouragement is meant to both advise and protect. While doubt wagers that we can’t do something, discouragement tells us to not even try.

This might make discouragement seem like the harshest of rebukes. But such a perception is merely a mirage.

Why? Well, consider who’s delivering the message.

Those who discourage us are often looking out for our best interests. Those who doubt us aren’t looking out for us at all.

These are two extremely different sentiments. Yet, they’re two sentiments that can easily get conflated.

When we consider discouragement as nothing but doubt, we’re tempted to run the stop sign. We feel obligated to do the thing we’ve been warned against. And we are doomed to travel a path to sabotage.

It’s all too easy to fall into this trap. But avoiding the danger can be tricky.


I deliberated for an entire weekend.

I had been accepted to two business school programs. And now, I had to decide which one I’d attend.

So, I thought about it. I prayed about it. And after a couple sleepless nights, I came to a decision.

I felt confident in my choice. But then I informed my parents.

They were none too thrilled. Instead of celebrating my decision, they implored me to go with the other program.

I was annoyed by this development. All that work I’d done had been categorically dismissed.

Was I not an adult capable of making my own decisions?

But I thought about where my parents were coming from. They wanted the best for me, and their rationale for reversing my choice was sound. It would be worthwhile to take another look.

So, I did just that.

I reconsidered the points I’d laid out in favor of the program I’d decided on. And I weighed those against the points my parents had made in favor of the other one.

In the end, I stuck with my choice — rebuffing my parents. And ultimately, this decision paid off in spades.

I made new friends and business connections. I got a top-notch education. And I was able to take my career to the next level.

Yes, it turns out the discouragement from my parents was unfounded. Passing it up did me well, but it also set a dangerous precedent.

Indeed, this precedent might have spurred me to take off during that infamous fun run. Sure, others might have claimed to know what was best for me. But hadn’t I proven I could figure that out for myself?

No. I most certainly had not.


Act with discretion.

This advice seems simple, but it’s deceptively complex.

When there’s no line drawn in the sand, we can struggle to find our way. Each decision we make is a high stakes bet. One that could make our future — or destroy it.

Discouragement is but one path to the discretion quagmire. But it’s a particularly treacherous one. And it leaves us uniquely vulnerable.

You see, discouragement flies in the face of everything we’ve been taught. It disrupts everything we believe.

Yes, from our earliest days, we’re conditioned to power through adversity. More than two centuries of American stick-to-it-iveness have shown the value of mettle.

Achievement is unlocked through doing. So, when someone we trust tells us not to do something, they better be right. Otherwise, they’ve just led us astray.

This is the issue at the heart of discouragement. The messenger views it as a clear-cut edict. The recipient isn’t quite so sure the message is credible.

It all amounts to a high-stakes staredown.

Maybe it’s time to continue the conversation. Instead of instantly reacting to words of skepticism, maybe we should ask why.

Why are we facing discouragement? What’s the rationale for it? What’s the evidence behind it?

This context — or lack thereof — can help us navigate uncertain waters. It can help us determine whether to heed the edicts of discouragement, or to defy them.

Now, this strategy is not foolproof. The future is inherently uncertain, after all.

There will be times when discouragement causes us to be too conservative. And there will be times when defiance proves foolhardy. Freer discourse won’t eradicate either error.

But by asking more questions, we can come closer to clarity. We can cut down on the guesswork and gain confidence in our decisions.

And we can stop conflating discouragement with doubt.

Let’s get to it.

On Clothes

I logged into work and found myself in the middle of a firestorm.

It was the early days of the COVID pandemic. Terms like social distancing and quarantine were in vogue. And instead of commuting to an office, my colleagues and I were logging into our laptops from home.

We still saw each other daily, thanks to the magic of videoconferencing. But the camera cut us off at the shoulders. Whatever we wore below that point would not be seen.

Now, a debate was brewing over that just that details.

Many of my co-workers happily shared how they’d stopped wearing pants to work. They noted how they replaced those clothes with pajama bottoms, sweatpants, or workout attire.

I was not doing any of this. I still sported jeans and a collared shirt to my post at the laptop each morning.

My co-workers were incredulous when I revealed this information. They saw little value in putting such effort into something that no one else would see.

I explained to them that professional dress made me feel professional — and thereby act professional. I referenced the importance of time and place, alluding to Leggingsgate while making my point.

My colleagues heard me out. And then, we all agreed to disagree.

I logged off work that day feeling vindicated. But now, I wonder if I dropped the ball.


I recently addended a storytelling showcase in Dallas.

The showcase took place in a large performance hall downtown. One by one, raconteurs took the stage there to tell their tales.

I took note of what each storyteller was wearing as they performed. But during the intermission, I also took note of what the other audience members were wearing.

I had outfitted myself in a polo and jeans. But now, looking around the venue, I felt underdressed.

Surely, there were some explanations for the fancy attire. It was a weeknight, and many people had come straight from work.

But many others had not. They’d donned their finest clothing simply to watch others speak.

And as I looked at them, I found myself asking such pretense was necessary.

Clothes, you see, are mostly a construct. They protect our bodies from the elements and allow us to appear decent when out in public. But any nuance beyond that is entirely of our own making.

The finely dressed men and women in the audience were trying to make a statement. A statement of their style, their class, and their sophistication. But on an evening where they’d be sitting mostly in darkness, it seemed to be a needlessly risky endeavor.

I would know.

Some time ago, I went to a conference in New Orleans for work. One morning, I craved some beignets and coffee from Café du Monde. So, I made the mile-long trek to the venerable restaurant in my nice slacks and button-up shirt.

Once at Café du Monde, I took great care to avoid getting powdered sugar or coffee on my clothes. But there was no escaping the stifling humidity of a Louisiana morning. I came back to the conference center glistening, my shirt and slacks dampened by perspiration.

Risk had certainly outpaced reward for me that day. My quest to both look presentable and enjoy a New Orleans staple had backfired.

Back at the performance hall, none of the audience members appeared quite as ragged as I had in New Orleans. But it was a similarly sultry evening in Dallas that night, and anyone who had parked even a couple blocks away was taking a risk wearing nice clothes. A risk of seeing the muggy air muck up their wardrobe, and lay waste to their efforts.

I did not have that problem. My understated attire was durable enough to handle conditions outside the performance hall and in it.

I sat back in my seat and took a deep breath. I might have been outclassed, but wearing a polo and jeans was the right move.


What changed between that work chat during the pandemic and the storytelling performance? How did my views about clothing shift so drastically?

To put it simply, I started running.

Now, I had run plenty before the pandemic. I’d often hit the streets or the treadmills in old basketball shorts and some cheap cross-trainers.

But during the COVID lockdowns, I started running more. And as I ramped up intensity, I found that any old athletic clothes wouldn’t cut it.

So, I bought some new attire. And my running performance subsequently surged.

Now, I won’t chalk up the improvements solely to what I was wearing. But the attire certainly didn’t hurt matters.

Shorts made of lightweight material didn’t drag me down. Shirts with patterned polyester wicked sweat away from me without sticking to my skin. Specialty socks protected my feet against blisters. And supportive running shoes took the punishment of the pavement without disintegrating.

I was experiencing a real-time lesson in the power of function. And it led me to shuffle my priorities when it came to clothes.

Style still had a role to play. But it took a backseat to function.

If what I wore kept me protected and comfortable, that would be all I’d need.

This epiphany has changed the way I view wardrobe decisions. I still have a collection of fancy attire. But I only break it out when it’s necessary. Say, for a wedding, a holiday gathering, or an important work function.

Aside from that, I will remain understated. I will fit my attire to the needs of my active lifestyle in a Southern climate. Not the other way around.


Many have come to a similar conclusion as I about clothes. We’ve determined what it should be, and which aspects should matter most.

But when we try and live this credo, we find ourselves thwarted. For the headwind we’re turning into is at gale-force strength.

There’s a $1.5 trillion industry that designs the fibers we place on our bodies. One that is financially incentivized to hawk glamour to us.

There are generations of cultural traditions equating wardrobe sophistication with status. One that actively encourages us to dress up at every opportunity.

And, thanks to an globalized world, there are few contingencies given to climate. Formal dress is formal dress, no matter where it’s worn.

Add it all up, and we’re stuck choosing style over function, time and again. We’re left mapping our lifestyle to our clothes, and not the other way around.

It’s high time for us to think differently. To consider the true meaning of attire, and to build around that.

Some fashion purveyors are already toying with this. They’re offering up stylish options that prioritize functionality.

It’s a start. But it’s on us to take the next step.

It’s on us to define our priorities. It’s on us to make fashion choices consistent with those priorities. It’s on us to make attire work for us, and not the other way around.

Clothes are just a collection of fibers and threads. It’s what we do with them that truly matters.

What’s Customary

She was strikingly tall, stunningly beautiful, and outfitted in an elaborate Deel.

There was much to be mesmerized by when this woman set foot in my family’s tent. But I was particularly curious about the large bowl in her hands.

I would soon get answers.

After a few moments, the woman turned to my father. Through a translator, she explained that the bowl was a gift for the honored guests who had traveled long distances to arrive in this place. Since this place was the Mongolian grasslands — half the world away from our family home — we were the honored guests.

It was now my father’s duty to drink from the bowl. He obliged without delay.

Hours later, I stepped out of the tent to relieve myself. As I did, I noticed my father stumbling around in the moonlight, slurring his words.

I was 10 years old, and I had never seen my father drunk before. Now I had, and it was jarring.

It turned out that bowl my father consumed was filled with Baijiu. That’s a 120 proof Barley liquor.

It was more grain alcohol than anyone could handle. A bout of drunkenness and a killer hangover were inevitable.

A few days later, I asked my father why he had willingly gone off the deep end. Couldn’t he have spared himself some pain by just saying no?

My father mentioned the importance of showing respect to our hosts and their customs. Declining the invitation was not an option for him.

I nodded in understanding. But I hoped I wouldn’t find myself in a similar position.


I made the team!

The shouts in the hallway woke me up early on a Saturday morning.

One of my floormates in my college dorm had tried out for the vaunted Miami Hurricanes football team. And he had made the cut.

His role would be far from glamorous. As a walk-on, my floormate would be on the scout team. He’d do all his work in practice, emulating opposing receivers and taking massive hits from defensive backs.

Still, my floormate wasn’t immune to the initiation traditions of the squad. So, when the team leaders demanded that he shave his wavy blonde hair, my neighbors helped him oblige.

This opened the door to more issues. My floormate got a sunburn on his scalp while practicing in the bright Florida sun. Some of the football players compared him to a cancer patient.

But this act also helped forge an intractable bond between my floormate and his teammates. He did ultimately appear in a game. When it concluded, the entire Miami Hurricanes football team carried him off the field on their shoulders. Then, they gave him the game ball.

I’m sure none of this would happen these days. There are copious safeguards in place against initiation rituals. The dignity of the individual supersedes the sanctity of customary team traditions.

Culture is no longer defined through majority rule.

While I’ve never played football at any level, I’ve seen the benefits of this shift.

I do not drink alcohol, and I have a dairy sensitivity. In prior eras, I might have found myself compelled to break with both restrictions to fit in.

But now, I can buck with precedent. I can turn down a round of shots at the bar. I can politely decline a home cooked dish if it’s laden with dairy.

There is a built-in support system for my choices and requirements.

I’m grateful for that. But I’m also aware of what I’m leaving on the table.


As I child, I viewed my father’s conundrum on the Mongolian grasslands as a cruel one.

What culture would treat poisoning its guests as a customary practice?

But in hindsight, I realize that I was looking at this scenario all wrong.

The bowl of Baijiu wasn’t the focus of the evening. It was what tied everything together.

Yes, my father was made to drink more than would seem ethical. But that was just part of a massive celebration speckled with dancing and traditional garb. A celebration in honor of him — the visitor from far away.

By downing the bowl of barley liquor, my father was sharing in the celebration. He was forging a connection with his hosts that could transcend distance and language barriers.

It was worth the ensuing drunkenness and hangover.

This is the notion behind so many customary traditions. Weddings are particularly grand because they encourage two families to connect. French wine and charcuterie boards allow for bonding through cuisine. Holi provides an opportunity to find common ground through color —even if it means ruining our clothes in the process.

Even if we’re unfamiliar with these traditions, we benefit by leaning into them. By taking ourselves out of our comfort zone, we create lasting memories that can transcend cultures.

This is what’s missing in our shift toward individuality.

We might not be forced by our teammates to shave our heads. We might not be prodded by family members to eat something that we can’t digest. We might not be egged on to drink something that makes us incoherent.

Those are net benefits, for sure. But they come with costs. Costs that can’t be brushed away.


The excursion to the grasslands was part of my first trip abroad. A three-week odyssey across China.

In the subsequent decade, I’d get my passport stamped several more times.

But then, the journeys through customs ceased.

As I write these words, it’s been nearly 15 years since I left the United States. I haven’t even ventured to Canada or Mexico.

There are many reasons why I’ve stayed home. But one of them has to do with customary traditions.

I don’t want to put myself in a situation where I get myself sick — either from consuming dairy or alcohol. And I know from my prior travels that I might well be entrapped in these scenarios.

For years, I treated this credo as a validation. Now, I’m not as convinced.

I’ve spared myself a lot of potential misfortune by playing it safe. But I’ve also missed out on numerous chances for cultural connection.

And that does give me pause.

Perhaps the customary traditions of others aren’t a threat to our sensibilities. Perhaps they’re a test of our courageousness.

My father and my floormate in my college dorm each passed this test. I have yet to face it.

And that is a problem.

Moving forward, I resolve to be more open-minded. I will still hold true to my values and lifestyle choices. But I will view the customary traditions that fly in the face of them as something other than an unvarnished threat.

I will view them opportunities. Opportunities I might not take, but at least should consider.

May we all find the gumption to do the same.

Imperfect Information

The graph lit up the projector in the front of the classroom.

A left triangle was the star attraction. A dizzying array of shading, dotted lines and math formulas balkanized its interior.

This diagram was supposed to illustrate pricing power. But to me, it resembled an eye chart.

My economics professor worked his way through the triangle. The top left corner represented the most that a company could feasibly charge for its services. But it was a price that they’d never actually set.

They couldn’t.

The professor explained that companies are saddled with imperfect information. They don’t know every move their competitors will make. They don’t understand which price is at the top of each consumer’s budget. And they have no concrete idea how financial markets will react.

Given that gumbo of uncertainty, companies needed to figure out the next best thing. They need to determine which price would maximize upside and minimize risk.

That’s what the various formulas and lines on this graph were for. And that’s what I’d need to master on the upcoming exam.

I did ultimately master the concept. Then I promptly forgot it.

But the term imperfect information? That was unforgettable.

I’ve found it odd that ambiguity is an indelible part of economic models.

But perhaps I shouldn’t.


What do you do with your free time?

It’s a question I hear bandied about now and then.

Friends and acquaintances tend to have the common responses. Binging TV shows. Gardening. Baking bread.

My answer is a little less traditional. I’ll go down a Wikipedia rabbit hole.

You see, I have a thirst for information. There is always more to be gleaned. And when I get started, it’s hard to stop.

I don’t embark on this quest to win game shows or stand out at parties. I do it out of genuine interest.

I lament all that I don’t know. And I wish to bridge that gap.

Others also seek to scratch this itch. It’s why so many people take continuing education courses online. And it’s why companies have robust research departments.

Still, this appetite for learning is not infinite. Many of us readily accept that a knowledge gap will persist.

But what if we didn’t?

What if more of us went down Wikipedia rabbit holes? What if we left no stone unturned in our quest for knowledge?

At first pass, this sounds idyllic. With a full tank of information, we’d never make an error of ignorance again. We’d be able to put our best foot forward every time.

If only it were that simple.


In finance, there is a concept called arbitrage.

This represents the gap between an asset’s true value and its sticker price. The bigger the gap, the more the seller can make on the margin — and the more the buyer is a sucker.

I’ve long despised arbitrage for this exact reason. Any practice that involves exploiting others seems immoral to me.

But arbitrage does have its advantages.

In a capitalist market, it offers incentives for both sellers and buyers. The sellers are motivated to offer up goods when there’s an opportunity for profit. And the buyers are motivated to uncover options with the least hefty gap.

This motivation drives action, keeping the economic engine turning. It spurs innovation, dangling a hefty reward for displacing quo. And it inspires branding, redefining the notion of value.

These developments have made us better as a society. Even if the individuals who make up our society have gotten fleeced along the way.

Perhaps that Gordon Gekko line from Wall Street wasn’t an indictment on our collective nature. Perhaps greed actually is good.

Arbitrage is, by nature, an invention of imperfect information. If both parties in a deal had the same intel, there would be no invisible tension. The buyer and seller would exchange money and goods, and that would be that.

But such exchanges would happen far less often.

With so little incentive to leverage an advantage, buyers and sellers would only make a deal at the time of highest need. And with such little marketplace activity, there would be little room for our culture to evolve and grow.

We would effectively become Amish. All while hoarding a war chest of facts in our heads.

Information without a practical purpose.

No, arbitrage isn’t perfect. But it’s hardly the opposite of the ideal.


In ancient times, much of the world’s information could be found in one location.

That location was a massive library on the shores of the Mediterranean Sea.

The library of Alexandria was a marvel. The first great repository of the written word, it offered its visitors a unique opportunity. The chance to accumulate more knowledge than their ancestors ever could.

Then, all that information went up in flames.

So much of this event remains an enigma. There’s no way to know for sure why the library burned, or what its demise meant to those who lived in its shadow.

But the modern-day response to the burning of Alexandria’s library is nearly unilateral. We treat the conflagration as a wrong that must be righted. And a great many of us — from scholars to wealthy connoisseurs to the founders of Google — have sought to recreate what once towered over the sea.

Selfishly, I admire this ethos. After all, it provides me endless fodder for my Wikipedia rabbit holes.

But I often wonder if we got the story of Alexandria all wrong.

Maybe the fire wasn’t an unvarnished tragedy. Maybe it was a warning of the dangers of our hubris.

One not unlike the tale of Icarus.

Our quest to collect perfect information is as misguided as our quest to fly close to the sun. Just as gravity keeps us grounded, imperfect information keeps us yearning for more.

This is a blessing, not a curse. And we should start acting like it.

That is what I’m beginning to do.

I no longer yearn to know everything. I’m content with learning a little bit more, each day.

I hope others follow my lead.

Imperfect information might not seem ideal. But it provides us what we need to thrive.

From Whence We’ve Come

I took a deep breath and admired the view.

Behind me stood the columns of the Parthenon. Ahead of me, the white, sunlit rooftops of Athens stretched into the distance.

I reached into my pocket and pulled out my Canon PowerShot camera. As I prepared to take some photos, I heard my mother’s voice.

Worth the climb, huh?

Ah yes, the climb. The steep 500-foot ascent from the city center to this point. I’d been hypnotized by this vista and forgotten about it. Until now.

The flashback to this recent trek made me shudder. Thank goodness my family made that climb on one of the coldest days of the year. Those poor souls who visited Athens in the dead of summer had it rough.

As I considered all this, I reflexively lowered my right arm. The PowerShot was still firmly in my hand, but that hand was now parallel with the outside of my jeans.

I raised my arm once again to take some more photos. But now the view looked different.

The city looked grander, the sun brighter, and the hills in the distance more luscious.

It had been an arduous trek to get up here. And now, the destination appeared worthy of the journey.


I took a few steps and anchored my feet upon the crushed rubber surface.

The view ahead of me now was not that of Greek hills and valleys. Instead, it was the flat oval of a running track in the faded light of dawn.

I was about to embark on my first run workout in seven months. And I was equal parts nervous and hopeful.

I pressed a button on my watch, and I was off. Within seconds, I was flying down the front stretch with reckless abandon.

I felt alive. I felt free — if only for a moment.

By the time I hit the backstretch of the track, I was gassed. Three more laps at this pace were just not in the cards.

So, I dialed the pace back, lap by lap. That mile-long journey resembled a slow fade.

Moments later, I stepped off the track for a swig of water. As I grabbed my bottle, I was despondent.

Why was this so hard? Had I lost my way?

I thought back on my preparation that morning. Had I not stretched for long enough? Had I not fueled properly?

And then, out of nowhere, I thought back to that morning in Athens.

You see, I was out here standing on high, taking the view ahead of me at face value. All while ignoring the arduous journey to my perch.

I had willingly forgotten about the injury I’d suffered, the doctor’s visits I’d had, the surgery I’d endured. I had buried the memories of lying in an MRI machine, hobbling around in a walking boot, or struggling through endless Physical Therapy exercises.

The journey back seemed irrelevant. How I’d gotten my second chance meant less than what I did with it.

I had to make the most of my opportunity. And I simply hadn’t yet.

But maybe I was deluding myself.


The Parthenon of Athens is iconic. But it’s also a reminder of what once was.

Indeed, the columns basking in the Mediterranean sunlight represented the skeleton of a great temple. And in the days when that temple stood intact, a legend reverberated through the Greek hills.

The legend was that of Heracles — better known to us as Hercules.

After killing his family in a fit of madness, Hercules was assigned 12 tasks to satisfy his penance. These tasks were nearly impossible to achieve. Yet, Hercules risked life and limb to master them.

This process elevated Hercules. Not only did he erase the shame he had brought upon his name, but he also gained mythical status.

The arc of Hercules is a narrative lynchpin— one commonly referred to as a man in hole story. As the late novelist Kurt Vonnegut once pointed out, audiences admire that narrative. So, tens of thousands of tales now follow its pattern.

Even so, I feel this fascination is mostly aspirational.

We accept the protagonist’s ordeals only if they lead to a better outcome. We want to see that figure thrive on the backside of adversity. For it proves that our own lowest of lows can lead to the highest of highs.

Yet, something laudable gets lost in this process. Namely, the return to the status quo.

Getting back to where we started is a non-event. It just isn’t worth writing home about.

We need the culmination first.

As I stood beside the track after my workout, I realized just how far into this trap I’d fallen.

I was obsessed with what I was to become. And I was unwilling to just be.

Perhaps more achievements were in store for me. Perhaps they weren’t.

But just getting back to running was a notable feat. And it was high time I recognized it.


A trek to the heights of Athens would surely look different these days.

The columns of the Parthenon still stand. And that vista of sunlit rooftops persists.

But that Canon PowerShot that was in my right hand that winter morning? It’s long been retired.

Six months after I descended from the Acropolis, Apple founder Steve Jobs took the stage in California. He announced a revolutionary product called the iPhone.

That device — and others like it — changed the way we interact with each other, shop, read the news, and take photos.

It’s perhaps the greatest example of our society’s thirst for better.

It’s easy to get caught up in novelty. It’s all too natural to do so.

But what’s next isn’t all that matters.

What we have, what we’ve built, what we’ve regained — all of that is significant.

It’s important to consider from whence we’ve come, and to celebrate our accomplishments. It can provide needed perspective. And it can relieve some of the tension inherent in our drive for more.

I will try to consider the bigger picture moving forward. Will you?