Leading From Behind

On a cold day in November 1928, the Notre Dame Fighting Irish football team huddled in a locker room at Yankee Stadium.

The Irish were in the midst of a lackluster season, and the first half of this contest against the undefeated Army Cadets was going no better. Both teams had battled to a 0-0 tie, and morale on the Notre Dame sideline seemed low.

In the silence of the locker room, coach Knute Rockne spoke up. Instead of discussing strategy or tactics, Rockne evoked the memory of a former player — the All-American George Gipp. Gipp had died eight years earlier, and Rockne recalled Gipp’s final words to him:

Sometimes, when the team is up against it – and the breaks are beating the boys – tell them to go out there with all they’ve got and win just one for the Gipper.

The players responded to Rockne’s call with vigor, roaring back to beat Army. Notre Dame would go on to win national titles in the two subsequent years.

Rockne was already a legend before he urged his team to Win one for the Gipper. He had won 85 football games at Notre Dame to that point and helped popularize the forward pass.

But the halftime speech took his legend to new heights. It showed that coaches could do more than plot out X’s and O’s on a blackboard. They could lead from the front.

They could inspire with their words, command with their charisma, and blaze a trail through the boldness of their conviction.

Leading from the front was not a new concept when Rockne evoked it. It had long existed in politics, with its premium on oration and debate. But it was relatively nascent elsewhere.

Now, it no longer is.

Indeed, in the near century since Rockne’s speech, leading from the front has become the norm — in sports, in business, and in life.

Coaches are expected to say the right words to their teams at the right times. Bold keynote presentations are now expected of CEOs. And charisma is demanded of the rest of us.

The implication is clear. By taking charge and demonstrating a plan for success, leaders can inspire others to action. They can spark a movement and leave their mark on the world.

This approach has paid dividends, on and off the field. But it’s not the only way forward.


I grew up with sports.

Watching them. Playing them. And appreciating all the lessons they brought.

Throughout all that time as an aspiring youth athlete, I only remember one speech that made a difference to me. It came from my middle school baseball coach during a practice. And while it impacted my life, it didn’t raise my team’s performance on the field.

No, I didn’t rely on my baseball coaches for inspiration. My motivation came from watching pro baseball players. Not the flashy, hard-nosed ones. The quiet and consistent types.

I recognized from an early age that the best baseball teams had more than big sluggers or lights-out pitchers. They had glue guys — seemingly ordinary players who did all the little things right.

Oftentimes, their attention to detail would cause others to follow suit. And if those with the greatest athletic abilities were also attending to the details of the game — well, that made the team nearly unbeatable.

There’s a name for this quiet leadership. It’s called leading from behind. And I’ve been fascinated with it ever since those boyhood days on the diamond.

For leading from behind is hard. It requires us to show up each day and do our best.

There are no shortcuts to success. And no glamour to be found in the process.

When leading from behind, our best hope is for the steady drip of our actions to inspire others. Our best wish is to serve as a north star, illuminating the road ahead for our team. And our best reward is to garner the respect of those around us.

Embracing this mentality can be a tough adjustment, especially in a society that lionizes towering personalities. But the journey can prove worthwhile.

After all, those who lead from the front tend to have big egos. And egos can be mighty polarizing.

Yes, for all his glory and accolades, Michael Jordan wasn’t exactly beloved by his teammates. Despite his visionary leadership, Steve Jobs might be best remembered as a vindictive jerk. And Stanley Kubrick was as tough to work for as he was brilliant.

These character flaws might seem immaterial. But the dissent they spawned diluted the leadership abilities of these great men and tarnished their legacies.

Those leading from behind don’t face these problems. Their actions speak volumes all their own.


When I was in college, I decided I wanted to work in television news.

But my self-determined role in this industry was a strange one.

Instead of reporting from the field or sitting behind an anchor desk with the bright studio lights upon me, I wanted to produce the nightly newscasts. I yearned to compile stories, write scripts, wrangle footages, and – yes – manage the egos of news personalities. And I pined to do this behind the scenes, far from the discerning eyes of the viewing audience.

I knew that I’d get little acclaim for doing this. I wouldn’t be recognized when I walked down the street. Heck, I might not even be feted in my own newsroom.

And yet, I knew the value of the producer role. Without it, the newscast would be a rudderless ship, short on information and full of chaos.

Producing the nightly newscasts would provide me a great opportunity — the opportunity to lead from behind.

I seized that opportunity for nearly three years, making friends and garnering respect along the way. And when I left the news media, I didn’t abandon those principles.

As I’ve built a career in marketing, I’ve led from behind. I’ve put in the work, deflected credit, and sought to elevate my team at every turn.

This strategy certainly has its risks. There was always the chance that I’d be overlooked for a promotion or a similar opportunity.

But the benefits have far outweighed the risks. I’ve earned the respect of colleagues, made new friends, and helped accomplish far more than I would have if I had gone it alone.

But I’m not unique. Many others could reap these same benefits by shifting their conceptions of leadership.

We don’t need to be up front to make a difference. There’s plenty of merit in leading from behind.

It’s high time we explored it.

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