A Year of Wow

This week marks the one-year anniversary of Words of the West. The decision to launch this website was both the realization of a dream and a call for responsibility, and it was a decision I sat on for months until I felt the time was right.

It’s been liberating to share my stories, my reflections and my perspective with the world at large. And the significant task of adding fresh pieces of wisdom every week has kept me both sharp and grounded. But these sensations are just the tip of the iceberg. I’ve learned so much through this experience, in so many unexpected places. And as Words of the West is all about sharing wisdom, I felt compelled to share what I’ve learned so far here.

  • Time Is The Boss: I’m not going to lie — sticking to a weekly schedule is tough. Writing inspiration doesn’t come with a clock; on some weeks, conjuring up fresh ideas was a challenge. While I’m fortunate to have a robust swipe file of ideas, there were definitely some moments where I felt as if I was going through the motions. But I knew that Words of the West deserved my best every week, and that challenge helped keep my writing to a high standard, even on days where natural inspiration was lacking.
  • Consistency Breeds Quality: Looking at some early Words of the West articles and some recent ones, I noticed one major difference — length. The early articles were significantly shorter than recent ones. (In fact, if this was an early Words of the West article, it’d be about over by now. Additionally, many those early articles more poetic in nature — the words had a nice rhythm, but readers had to connect the dots. Over time, the articles became both clearer and more comprehensive.
  • Emotion Is Real: I’ve been writing for most of my life, in one format or another. But I’d never before experienced anything quite like what I felt when I posted Darkness in the Light. As I prepared to publish the article — a firsthand account of the events of September 11th, 2001 — my hands were shaking and my heart was racing. Yes, the process of putting words onto the Internet can be a deeply emotional experience.
  • Think On Your Toes: On a hot summer night, I spent hours writing an article extolling the virtues of Dallas — prose meant to quash the national perception of Big D as a “City of Hate.” But as I was putting pen to paper, 20 miles away, a sniper was taking aim at Dallas Police officers patrolling a Black Lives Matter protest. By the time the sun came up the next morning, five of those officers were no longer with us. Not surprisingly, the article I’d drafted up never saw the light of day — replaced instead with a personal reflection of the event that shook our region to its core. Everything doesn’t always go to plan; it’s important to be prepared for anything — even something terrible.
  • It’s About You: The stories, thoughts and reflections shared on Words of the West have originated from my memories and perspectives. But the process of putting them on this website has changed their purpose; the goal has become to share, not to tell. I realized this early on, and I’ve tried to ensure all articles have a valid takeaway for you, the reader. This has made the writing process a bit more complex, but I do hope it’s been worthwhile for y’all.
  • Tech Is Tough: Writing weekly articles for a website is one thing. Maintaining the site is quite another. Over the course of the year, I’ve made some technical changes, tweaked the website theme, switched to self-hosting and worked around several issues with broken code. While I’m an Internet marketer by trade, rolling up my sleeves and dealing with these technical issues wasn’t easy, and sometimes took several hours at a time. However, these trips down the rabbit hole have been useful; I now understand how to navigate some deeply technical and syntactic components of websites — a skill that will prove useful in the long run.

Looking forward, I’m excited to tackle some new challenges I aim to improve at distributing Words of the West, so that more readers have access to the wisdom contained in these articles. I hope to further customize the website design and get rid of the little quirks that keep me up at night. And, of course, I’m ready to tackle the ongoing challenge of adding high quality writing for y’all to read, week in and week out.

Thanks for reading, and stay tuned. The best is yet to come!

Dig Deeper

Don’t give up. Don’t ever give up.

The late Jim Valvano uttered those words when I was I was far too young to understand their significance. But I’ve seen the highlights of his 1993 ESPY speech several times. And each time, they’ve moved me to tears.

Here was an accomplished basketball coach dealt a cruel blow — a cancer diagnosis in an era where treatment was far less effective than it is today. He had every excuse to shut it down, to prepare for the seemingly inevitable, to quit.

But he didn’t.

Jimmy V decided to devote his life to raising money for cancer research, in hopes of saving millions of people in a future he knew he wouldn’t be around for. He refused to let his wit, his humor and his exuberance for life fade away, even as he fought a battle more grueling than most of us could ever imagine. And he combined his mission and his virtues into one of the most important and inspirational speeches I’ve ever come across — a speech he delivered energetically at a time when he barely had the physical strength to stand.

It was inspirational, emotional and powerful. And it continues to remind us that quitting should not be an option.

***

Things ain’t always rosy. That’s a fact. Over the course of our lives, we all have times of struggle — times where it feels like everything’s spiraling out of control and we just want to throw our hands in the air and say “Screw it all.” I know I have.

Now, the cause of this outburst might very well be mundane in the long run, but that won’t stop our blood from boiling due to the frustration. It won’t stop us from thinking that throwing in the towel is the most feasible option. After all, self-preservation is an instinct we all share.

In moments like these, we must heed the words of Jimmy V.

Don’t give up. Don’t ever give up.

There is always more we can give, more we can do, more we can try. A no can lead to a yes, an untenable situation can yield a more suitable one — and yes, a rainbow might be hiding behind that storm cloud.

We can — and should — iterate. We can learn from our current stress-inducing predicaments to build a more efficient and smooth future for ourselves.

But what we can’t do is give up.

***

Now, this is not to say that we should keep smoking, just because kicking the habit involves the word “quit.” And if our job is leading to nothing but misery, moving on might be prudent. I once left a job and moved 300 miles without having a new employer lined up; while the struggle was quite real at first, it ultimately paid major dividends.

But does axing a nicotine fix or saying sayonara to an untenable position really count as giving up? I’d say no, as each is but a small step in concrete plan to improve our well-being.

On the other hand, when a project we undertake turns out to be more difficult or exhausting than we’ve anticipated, we must not entertain the notion of quitting. We must fulfill our obligations, even if the end result is not quite to our expectations. For completing what we undertake gives us the satisfaction of closure, as well as the strength to rise to the next challenge.

***

Life is linear — and our path through it will be littered with challenges, frustrations and self-doubts. These are opportunities. Opportunities to see what we’re made of. Opportunities to grow. Opportunities to dig deeper than we knew we could.

A generation ago, a man with seemingly nothing left to give devoted everything he had to saving and inspiring future generations. What’s your excuse?

Leisure vs. Obligation

“I don’t have time for that.”

I’ve heard this time and again.

It’s cop out, an excuse — and a bold-faced lie.

Truth be told, we generally do indeed have time to satisfy more requests, to add obligations. But we’d rather not, so we make ourselves believe we don’t.

Why do we play this Jedi Mind Trick on ourselves? It all circles back to a misguided perception — one stating that mixing in leisure time with our daily obligations is important for maintaining good health.

Newsflash: It’s not.

***

If we put our minds to it, we could all be more productive. We could do more to expand our knowledge, serve our community, maintain our fitness and build our career. After all, there are 168 hours in a week — and 72 of those remain after you deduct 7 full nights’ sleep and 5 full days of work.

But filling those hours with productive activities is tedious. It’s mundane. It’s not fun.

So we fill much of that time with leisure instead — we watch TV shows, go out to dinner or drop a pretty penny at the mall.

At first, this might not seem so bad. But leisure is like a gateway drug — it sucks you in and clouds your perception of reality. Over time, we find ourselves devoting more and more of our time and money to leisure — and then rationalizing our increasingly reckless behavior by saying it’s necessary for our own well-being.

It’s not how the world works. It’s how we want it to work.

***

The sad reality is that our enthrallment with leisure is actually detrimental to our well-being. Leisure serves both as a mindless distraction and an enabler. It dulls our mental acuity and laughs in the face of responsibility. Worst of all, leisure creates a culture where we’re allowed to spin the narrative without reproach by generating endless excuses in its defense.

Ultimately, leisure serves as a tantalizing roadblock — one that prevents us from reaching our full potential. Its presence also robs the community around us — as it limits the amount of energy we can expend on making the world a better place.

Such a debilitating cycle, all starting with “a little fun.”

***

It’s time to stop the madness.

Let’s claim back our lives, and prevent leisure from running amok. We can do this by treating our leisure time like an obligation — planning for it and fitting it into a finite window — and by continually asking ourselves the tough question: “Is this activity going to make me more productive?”

The way we spend our time matters. It’s high time we regain control over it.

Substance Over Flash

We love flash.

Flash is cool. Flash is glamourous. Flash stands out.

Flash invokes our fantasies and impacts our behavior. After all, we want to be cool, to be glamourous, to stand out.

This fascination with shiny objects is the catalyst for our salacious culture and for our waning attention spans. It’s what created the 24-hour celebrity news cycle, the Oregon Ducks’ jersey series and the term “Trending on Twitter.” It made materialism, and its associated habitual overindulgence both acceptable and expected.

Plus, flash is irresistible. Just say that name out loud. Flash. Doesn’t it sound like a red Ferrari zipping by? And who wouldn’t want a Ferrari?

I mean, long before the Internet was a thing, and even before hundreds of channels filled our cable boxes, we had Flash Gordon, and that mesmerizing theme song by Queen.

Yes, flash has been in for so long that even our parents thought it was cool. And somehow that fact doesn’t diminish our fascination with it.

But here’s the thing: Flash won’t last.

It is, by its very nature, a one-time attraction. A fleeting moment of glory. An adrenaline high.

Life is too long to base off of flash. And those that try — by drawing themselves to the bright lights over and over — all too often end up empty inside.

Indeed, everything from gambling addiction to personal bankruptcy can all too often be directly attributed to flash. We find ourselves consumed.

Like moths to a flame, only ashes remain.

This is not the way to be. We don’t build our houses with Styrofoam. So we shouldn’t build our lives out of a sensation that ends up in the dumpster just as quickly.

We must instead focus on substance.

Now, making this point is a hard sell. After all, substance is bland, dry and unremarkable. It requires dedication, hard work and consistency.

Still, while shifting to substance is bitter pill to swallow, it’s an essential dose to take. For even though substance doesn’t sparkle like flash, it can make you to shine in the long run.

Think of substance as the process of unearthing a diamond. It demands introspection and perseverance, but can lead to a lasting gleam.

It means being true to ourselves and staying the course. Doubling down on what’s essential and cutting out the distractions.

It ensures our messages are filled solely with meaning, and not overloaded with metaphors. (Sorry y’all. Still behind on practicing what I preach.)

This is what we should strive for. This is what we should be.

Substance over flash. It’s the only way.